Problem statement (food spending, zero value return)

1. Zero Value Return on Daily Spending

Food is one of the most frequent and unavoidable expenses in the world. Despite this, users receive:

• No ownership

• No progress

• No long-term benefit

Eat2Earn transforms daily food expenses into an opportunity to earn value.

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2. Broken Loyalty & Cashback Systems

Traditional food loyalty systems:

• Work only with specific merchants

• Offer low, delayed rewards

• Are heavily ad-driven

• Provide no sense of progression or ownership

Users are forced to change where they eat instead of being rewarded for eating normally.

Eat2Earn removes merchant lock-ins entirely.

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3. High Friction in Existing “Earn” Platforms

Many existing earn-based platforms suffer from:

• Complex onboarding

• Mandatory wallets

• High technical barriers

• Speculation-first design

Eat2Earn is designed to be Web2-simple first, with optional Web3 elements added progressively.

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